Segmented by design
Following the launch of Payatrader, our award-winning ‘Pay As You Go’ product, the brand family evolved to include PayaProfessional, PayaTaxi and PayaCharity.
As the popularity of ‘Pay As You Go’ card acceptance services increased, so did demand from larger businesses wanting similar, more affordable and relevant services. This led to the launch of PayaCardServices, catering for the specific needs of larger businesses and corporates. In addition, we developed & extended our services portfolio to include the latest technology terminals, online application, payamobile app, directory services and white labelling.
2017 saw a refreshed PayaCharity proposition and significantly improved product set, including the introduction of an ethical gateway. As a result, we are working closely with a number of leading UK charities to drive the adoption of new contactless donation box technologies.
This segmented focus will continue to underpin our strategy and the way in which we serve the needs of our business customers and consumers. We love our branding and what it represents – simplicity, relevance and transparency.